THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press.
The company is actually very much interested to know its public problem areas and opportunities with the aim to improving the organization’s overall performance to enable them know what their public thinks about African petroleum public Relations programmes and quality of services of the organization to its publics.
The researcher therefore decided to embark on this study with the objectives.
The objectives of the study are:
To determine the extent of AP’S public Relations messages accessibility to their publics and also find out whether AP’s public relations practices influence the opinion of their publics.
Relevant data based on the scope of the study were collected through primary and secondary data with structured questionnaire as the main instrument administered to two hundred and fifty (250) respondents comprising forty African petroleum staff, sixty share holders, one hundred and twenty customers and thirty members of the press.
The questionnaire was highly structured and open – ended where necessary. The questions and the response were very standard to facilitate comparison of responses and to secure good control of the questions, chi-square (x2) was used to analyse the hypotheses formulated.
Among the findings were that the African Petroleum Public Relations Media Message and quality of their overall services are satisfactory through their mobilization programmes and enlightment campaign but needs more efforts. AP’s Public Relation’s Practice influences their publics to favour her products through persuasive and convincing communication. The following recommendation were made; AP should always engage in a constant evaluation of their public relations practice and its effectiveness to identify any short comings. Media combination should be reviewed to always embrace appreciable coverage.
Related Project Materials
APPLICATION OF GEOINFORMATICS TECHNIQUES IN CONTROLLING FLOODING IN VULNERABLE ROADS AND BUILDINGS IN NIGERIA
Abstract
The reoccurring flooding in some parts of Rivers State had been a major research concern. Seas...
ASSESSMENT OF AVAILABILITY AND UTILIZATION OF ELECTRONIC MEDIA RESOURCES IN TEACHING ENGLISH LANGUAGE IN SENIOR SECONDARY SCHOOLS IN NIGERIA
Background to the Study
Electronics media are considered as important instrument in modern world in facilitating quality...
ATTITUDES OF YOUTH TOWARDS VIEWERSHIP OF NTA PROGRAMS IN NIGERIA; A STUDY OF YOUTHS IN GBOKO METROPOLIS
BACKGROUND OF THE STUDY
In the 21st century, television is an important means of communication that can...
ASSESSMENT OF TEACHERS’ IMPLEMENTATION OF SOCIAL STUDIES CURRICULUM FOR EFFECTIVE CITIZENSHIP IN PRIMARY SCHOOLS IN NIGERIA
ABSTRACT
This study was on assessment of teachers‟ implementation of Social studies curriculum for effective citizenship among primary sc...
CRITICAL EXAMINATION ON LAND USE AND ALLOCATION PROCEDURE
BACKGROUND OF THE STUDY
In recent times there has been a rapant growth of towns and cities in this coun...
AN ASSESSMENT OF THE ROLE OF NEWSPAPER IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION IN NIGERIA
ABSTARCT
This study was carried out on the role of newspaper in mobilizing women for political par...
THE DEVELOPMENT AND EVALUATION OF ANALYTICAL PROCEDURES FOR THE DETERMINATION OF HEAVY METALS IN INDUSTRIAL EFFLUENTS
ABSTRACT
This project is concerned with the development and evaluation of an atomtrapping technique for determination of heavy metals in...
ANALYSIS OF THE PHILOSOPHICAL SURVEY IN THE MORALITY OF SPINOZA IN THE LIGHT OF HIS EVIL AND GOOD
Abstract
The study examines philosophical survey in the morality of spinoza in the l...
INFLUENCE OF SCHOOL ENVIRONMENT ON ACADEMIC PERFORMANCE OF SS 2 BIOLOGY STUDENT (A CASE STUDY OF YOLA NORTH)
THE INFLUENCE OF SINGLE PARENTING ON ACADEMIC PERFORMANCE OF STUDENTS IN JUNIOR SECONDARY SCHOOLS IN IDO-OSI LOCAL GOVERNMENT AREA OF EKITI STATE
Background of the study
Every country places a significant emphasis on the education of its educational system. A...
